
Branding
IBC Digital
Logo Design
The Get the Facts logo refresh was undertaken to modernise the brand’s identity while retaining its recognisable character. The redesign focused on simplifying and refining the existing elements to create a cleaner, more contemporary look that resonated with today’s audience. Typography was updated for improved readability and impact, while the colour palette was refreshed to provide greater vibrancy and visual consistency across digital and print platforms.
The refreshed logo was designed with versatility in mind, ensuring it could be applied effectively across a wide range of media, from online campaigns and social content to printed resources and educational materials. By evolving the brand rather than completely reinventing it, the new logo maintained familiarity while offering a polished and professional identity that supports the ongoing communication goals of Get the Facts.