Department of Health – GDHR Logo
category:
Branding, Design
Collaboration;
IBC Digital
services:
Logo Refresh
The Department of Health – GDHR logo refresh was approached with the goal of modernising the brand while retaining its recognisable identity. The process involved refining the existing elements to create a cleaner, more versatile design that works effectively across both digital and print platforms. Careful consideration was given to typography, colour palette, and iconography, ensuring the refreshed logo conveys clarity and professionalism while remaining approachable. Subtle adjustments were made to enhance legibility and visual balance, resulting in a contemporary mark that reflects the organisation’s ongoing relevance and forward-thinking values.
In refreshing the logo, the focus was on evolution rather than reinvention. The updated design strengthens brand consistency and improves adaptability across a wide range of applications, from websites and social media to reports and promotional materials. The simplified forms and refreshed colours make the logo more impactful at smaller scales, while maintaining a strong presence in larger formats. This logo refresh not only honours GDHR’s established brand recognition but also aligns it with modern design standards, positioning the organisation for greater engagement and visibility.