Perth Market & Market City
category:
Web Design
Collaboration;
IBC Digital
services:
Web design
Perth Market & Market City needed a refreshed online presence to better represent their role as one of Western Australia’s leading fresh produce hubs. The existing website was outdated, difficult to navigate, and didn’t effectively showcase the vibrancy of the market or provide a seamless user experience. I was brought on to provide the website design, ensuring the new site would be modern, intuitive, and visually engaging.
While I focused on the design, IBC Digital handled the website development, project management, and content migration. Together, this collaboration resulted in a successful relaunch of the Perth Market & Market City website.
- Deliver a modern and user-friendly website design that reflects the energy and professionalism of the market.
- Ensure intuitive navigation, catering to diverse audiences including market visitors, traders, and business partners.
- Use strong visual storytelling through design to highlight fresh produce, events, and community.
- Provide a flexible design system that could be seamlessly integrated by the development team.
I began by analyzing the existing site and identifying pain points in navigation and visual hierarchy. From there, I created wireframes and design concepts that emphasized clarity, simplicity, and modern aesthetics
The design system incorporated a fresh and vibrant color palette, clean typography, and strong imagery to bring the market atmosphere online. Layouts were carefully planned to allow visitors to quickly access key information such as trading hours, stall directories, and upcoming events. Accessibility and responsiveness were a priority, ensuring the design worked seamlessly across all devices.
Once finalized, I provided IBC Digital with comprehensive design files and style guidelines, enabling their team to efficiently handle the development, project management, and content migration.
The new Perth Market & Market City website is modern, engaging, and easy to navigate. Visitors can now effortlessly find the information they need, while traders and partners benefit from improved visibility and structure. The collaboration with IBC Digital ensured that the project was delivered smoothly, with a strong balance between design vision and technical execution.
Overall, the redesign successfully elevated the online presence of Perth Market & Market City, reflecting their role as a vibrant hub for fresh produce and community in Western Australia.